In-Depth Recommendations for the IUPUI Office of Health and Wellness Promotion

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We wanted to provide you with all of our recommendations in a comprehensive list, separate from the rest of the report. Therefore, we included here what our team recommends for you, the IUPUI Office of Health and Wellness Promotion: ​

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• Advertise for wellness coaching by using marketing materials concerning feelings about COVID-19

  • Acknowledge in marketing materials that the novel coronavirus has impacted students in negative ways in which wellness coaching can help improve wellness for students

  • Empathize with students as they struggle to adjust with classes being moved online

  • Recognize in marketing materials that students are losing motivation and drive during the pandemic

  • State that wellness coaching can help motivate students and even prevent a high dropout rate 

 

• Specialize coaching options by shifting focus of the wellness coaching programs offered

  • Shift away from sexual health and relationship coaching since less than 35% of students surveyed reported they would be interested in participating

  • Focus more on fitness, diet, time management, and financial coaching since over 50% of students were interested in participating in these coaching programs with 83% being interested in fitness coaching

  • Allocate more marketing resources and time to the most desired health and wellness programs to increase student engagement

  • Continue to have a general option that would include less selected areas like sexual health and relationship coaching because although they were not as highly requested, they are still important

 

• Focus on your strengths with peers and current demographics to expand

  • Continue working with students and make them an integral part of your wellness coaching staff since it is also beneficial for the student coaches and participants

  • Focus on creating an experience that participants would want to tell their peers because college students are heavily influenced by their peers and do not want to miss out on something

  • Target your current key demographic, which happens to be white, female freshmen but collaborate with other diverse campus organizations to expand wellness coaching to other demographics

  • Utilize the IUPUI Classes Facebook pages because your current key demographic interacts with posts about wellness coaching and can help you with expansion

 

• Plan strategic social media marketing campaigns for college students 

  • Stay tuned on the next platform and be aware of what is most popular, as what is “in” is constantly changing

  • Avoid the confusion that social media can cause, so be clear in your explanations of what you offer 

  • Utilize more Instagram campaigns over other social media as it was overwhelmingly preferred over other platforms by a higher number of students

  • Bold titles like “Graduate Student”, “Black", and "LGBTQ+ community” to market to those you are targeting  

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• Utilize small groups, or multiple forms of group communication in sessions 

  • Form small groups as it is the most popular form of group communication (these could be those with similar issues or session topics) 

  • Promote that groups can decrease stress and anxiety upon the students attending 

  • Divide time between different groups and staff to ensure efficiency and effectiveness

  • Still provide the option of one-on-one sessions as less than half still prefer it, but groups would form a potential avenue for expansion